Midterm for Business Law Ethics Term Paper Example | Topics and Well Written Essays - 1500 words

Midterm for Business Law Ethics - Term Paper Example The new policies in the automotive industry require that all companies in the industry comply to these policies, by reducing the level of carbon emissions to the environment. This significantly affects the managerial decisions for the automotive companies in these areas. With the policy change threatening to influence these companies’ profitability as well as create new opportunities for these companies, the management has to change their managerial strategies in order to increase on their profitability. However, the influence that this policy has on the shareholding and the investor confidence in the industry is the biggest source of worry for the management of automotive companies. The policy leads to an increase in the invested capital in these companies, therefore increasing their operational costs. With such an increase in the operational costs, there is a corresponding decrease in revenues acquired. Therefore, managers have to look for new ways of achieving investor conf idence in the industry, while at the same time seek for opportunities that increase their profitability levels. Question 2 1. Corporate sustainability as a business approach focuses on establishing and maintaining long-term employee and consumer values through proper relationships. It helps the management in understanding how a business should operate in the social environment with its customers and the society, cultural environment that involves the beliefs and practices of the people it operates with, as well as the economic environment affecting its operations. Among the various advantages of corporate sustainability to the organization, include the increase in the transparency between the organization and other stakeholders like the customers. It also engages all the stakeholders in the operations, especially while drawing policies and finally helps the management in thinking ahead. 2. Ethics play a significant role in the profitability of an organization through high revenue ge neration. The belief that a manager’s actions should always be in accordance to the set norms of behaviour and objectives as well as the universal statements of belief that are "right" and "just" and "fair", plays a main role in improving their profitability. Since the norms and believes that we all hold to are intuitively determines by our religious and cultural beliefs, they direct us in doing what is right and avoiding the wrong. Therefore, doing what is right in most cases leads to motivating people in the organization, therefore increasing the organizational profitability. Question 3 According to freeman, there are two types of organizational stakeholders. These include groups, which are vital to the success, or survival of the organization and those affected or can affect t the survival of the organization. Owners of the organization have a financial stake in it, in that the success or failure of the organization directly affects them. On the other hand, the employees o f an organization have the responsibility of ensuring that the organization functions smoothly. It is the responsibility of the owners of an organization to provide the workers with good working conditions. On the other hand, the employees hold the responsibility of maximizing the shareholder wealth through diligent working and proper application of organizational resources.

Buyer behaviour Essay Example | Topics and Well Written Essays - 3000 words - 1

Buyer behaviour - Essay Example iour can be individualized or associated with a group in which friends or even families possess the power to influence the buying and consumption patterns of an individual. A brand is an important aspect of marketing and promotion for any good or service produced. Companies and organizations develop brands that they present to the potential customers and clients around the globe. A brand is a symbol, sign, name or a combination of all of the above used to identify a good or service in the market. Branding enables the customer identifies the product as the only available solution to their problems as compared to other products in the market (Wang, et al. 2014). Understanding consumer behaviours has a number of psychological relevance to marketers or even advertising firms who take upon themselves to design a product advert for a company. Knowledge of consumer behaviour is important in making marketing strategies and decisions such branding, which can enhance the performance of a company within the market (Williams, 2014). Branding is done for particular objectives chief among them helping in the delivery of the message to the potential clients with clarity and precision. A great brand also confirms the viability of a product and the company that presents the brand and connects the target market with the product emotionally. A good brand also motivates buyers and gives them more reasons to identify with the product has made specifically for them. Wanting cannot be done in isolation without understanding the needs and desires of the customers. A brand should therefore integrate the emotions and desires of potential clients with the identity of the product to increase the magnitude of the product (Schiffman et al. 2011). Consumer behavior is defined as a set of human characteristics that can be identified in a product, good or service that is available in the market. Brand personality is a feature that customers and potential clients can easily relate with due to