External Environmental Factors - 11626 Words

International Journal of Hospitality Management 31 (2012) 119–129 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman Total quality management, market orientation and hotel performance: The moderating effects of external environmental factors Cheng-Hua Wang a , Kuan-Yu Chen b , Shiu-Chun Chen a,âˆâ€" a b Graduate School of Business and Operations Management, Chang Jung Christian University, Taiwan, ROC Department of Recreation Sport and Health Promotion, National Pingtung University of Science and Technology, Taiwan, ROC a r t i c l e i n f o a b s t r a c t With the market competition of hotel industry being heated, it is critical†¦show more content†¦Additionally, the hotel industry suffers a lack of information regarding TQM or barriers to developing market orientation (Gray et al., 2000; Harris and Watkins, 1998; Lazari and Kanellopoulos, 2007); few studies have addressed this lack of information or the existence of such barriers in the Taiwanese hotel industry. In the competitive market environment, quality is considered the basic consuming condition. Hotels seeking to improve their performance cannot simply rely on quality, but must also design inducements to attract customers. Longo and Cox (1997) and Youssef et al. (1996) addressed the IPO (Input-Processing-Output) model of TQM, which displays the relationships between the TQM system and participants. This model deï ¬ nes input to enlarge the process and involve both internal and external environments. Process improvement and products are designed to focus on present 0278-4319/$ – see front matter. Crown Copyright  © 2011 Published by Elsevier Ltd. All rights reserved. doi:10.1016/j.ijhm.2011.03.013 120 C.-H. Wang et al. / International Journal of Hospitality Management 31 (2012) 119–129 and future customer needs. Output describes the way in which participant quality is enhanced to ensure proï ¬ tability and custom satisfaction. To gain competence of hotels faster thanShow MoreRelatedStrategic And External Environmental Factors2831 Words   |  12 Pagesmapped with an internal and external analysis has follows A] DISCUSS HOW INTERNAL AND EXTERNAL ENVIRONMENTAL FACTORS HAVE LED TO INNOVATION IN THE ORGANISATION SKYChef was an innovative and creative arm of Lufthansa airlines. The success of the catering led to the top management thinking of spinning it has a separate entity void of the competition between airlines has a class in itself. The biggest challenged posed is the internal and external environment factor and its adaptation. InnovationsRead MoreEnvironmental Background Of Ge s External Environmental Factors1047 Words   |  5 Pages2. Environmental background 2.1 External environmental factors GE’s external environmental factors basically includes raw materials, industry, financial and human resource, market, technology, and environmental as well as socio-cultural factors. 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Despite small changes over the years the SirenRead MorePhilips versus Matsushita: Individual Case1200 Words   |  5 Pagesmajor competitors in the consumer electronic industry, followed different strategies to overcome different environmental factors over the century. Philips focused mainly on responsive national organizations with multi domestic strategy, while Matsushita focused on centralized and efficient operation through global strategy. However, not all implemented strategy was successful. Environmental Factor: Postwar Philips Postwar environment caused Philips to build organization on the strengths of the nationalRead MoreThe Socio Cultural Measurements Of Environment812 Words   |  4 Pagescharacters the public in which the firm works or to say macro environment. Demography is one of numerous variables that plays significant role to impact capacity of organization to run business to function within society along maintaining socio-cultural factor. Demography is the investigation of human populaces in terms of size, density, location, age, gender, race, occupation and different measurements. Changes in the world demographic environment have major implication for business. The total populationRead MoreExecutive Summary : Fletcher Building Essay3166 Words   |  13 Pagesthe critical mass to benefit from economies of scale, further invest in people capabilities, and deploy greater resources in product innovation and customer service. The fletcher company will build 191 new houses in Christchurch. TASK 1 Q1: Ans. External situation analysis: Market The main consideration of the fletcher building company is to take big projects like hospitals, universities’ building, business buildings, bridges etc. it will help them to connect with more big projects and theyRead MoreExecutive Summary : Fletcher Building Company Essay3510 Words   |  15 Pagesthe critical mass to benefit from economies of scale, further invest in people capabilities, and deploy greater resources in product innovation and customer service. The fletcher company will build 191 new houses in Christchurch. TASK 1 Q1: Ans. External situation analysis: Market The main consideration of the fletcher building company is to take big projects like hospitals, universities’ building, business buildings, bridges etc. it will help them to connect with more big projects and they

American History Without A Mention Of Pennsylvania

Andrew Lee Ms. Coulson HIST012 December 17, 2014 Final Assessment It is nearly impossible to study American history without a mention of Pennsylvania. The state is central in American history not only because of its location on the East Coast, but also for the long duration of time that Europeans have inhabited Pennsylvania. Always central to early American history, Pennsylvania was of the first American colonies, birthed many of the founding fathers, and even housed Philadelphia, the first capital of the United States. Furthermore, Pennsylvania had many of America’s firsts, such as the first national bank and the first major road. Pennsylvania was able to see much of the change that occurred throughout America’s history and shared many†¦show more content†¦Penn was given 45,000 acres on the Delaware River and named it Pennsylvania, or â€Å"Penn’s Woods† after his father. Penn then migrated to the new land with a group of Quakers and started to build a community. One of the many issues that ea rly settlers like William Penn had to face was interactions with the Natives of the New World. The differences between the Native Americans and the settling Europeans were plentiful and great—examples are conflicting religious views, social life, family values, and sense of ownership. In fact, it was the latter that sparked multiple problems between the colonizers and the native population. Though the European settlers would try to obtain land through trade, the concept would be completely lost to the Native Americans, who had no sense of ownership. Because of these differences in cultures, the groups soon clashed resulting in sorrow on both sides. Primary Source Three is a letter by William Penn to the Native Americans who inhabit Pennsylvania. The letter starts with the words â€Å"My Friends,† implying the friendly tone of the message and his desire to coexist with the Native American population (Trent). In the first part of the letter, Penn thanks God and credits G od for his ability to come to America. This reaffirms the strong Quaker beliefs and their thorough connotations throughout Pennsylvanian history. Penn then

Benefits of Behavior Perception Regarding †Myassignmenthelp.com

Question: Discuss about the Benefits of Behavior and Perception Regarding Health. Answer: Introduction Bill is an aged man suffering from chronic hypertension to due this illness, his wife is threatening to leave him. His wifes response to his health is straining the way he is handling his situation. Evidently, he has stopped caring about he lives and has turned to drinking too much red wine and eating takeaway food despite his overweight condition. His eyesight is deteriorating but he does not take heed in seeking medical care but goes to a chemist and purchases cheap glasses. I proposed a guidance and counseling session for him so that he can be in a position to deal with the stress being brought by his health condition and his marriage. Bill is an aging man who lives with his wife in a small coastal town. His age describes a person who is retired but does not refer to himself as such because he works part-time at a golf club as a grounds man. The wife to Bill is called Betty. Bill is a family man and has managed to raise two children who are currently grown up. His children are married and have managed to bring forth five children, Bill's grandchildren' however they live in far away from home states. Bill is an outgoing man who loves to fish whenever he finds spare time. Also, he is a good and keen gardener who finds himself in the garden nurturing plants and flowers. His weight is extremely high as he weighs ninety kilograms and is one sixty-eight centimeters high. Despite Bill being a family man, he finds pleasure in eating takeaway foods and taking too much red wine. In spite of his overweight condition, Bill makes numerous bad lifestyle choices and does not consider exercising properly into his consideration. Bill is not a healthy man according to the case study. A half a decade ago, Bill was diagnosed with chronic hypertension which has been a challenge to live with since then. Bill is also awfully overweight as he weighs 98 kilograms and is 168 cm tall. The overweight condition is also harmful to his state of health as obesity is a lifestyle disease that he refuses to control and observe. In recent times, Bill's vision condition is deteriorating as he is not able to see properly. About his old age, Bill is developing health problems as time goes by, but he refuses to check and take care of himself. It is evident according to the study because when he notices that his eyesight is failing, he does not consider going to the hospital rather he goes to the chemist and buys himself a pair of cheap glasses (Roberts, Shields, de Groh, Aziz Gilbert, 2012). Bill is unemployed except for his part-time job as a grounds man at the golf course. For this reason, The Beveridge model of health care is apparent for him because he does not have a permanent government job that rewards its workers through a payroll system. In this system, the government is the solely responsible for the health care of its citizens. The government owns quite a large number of hospitals and has also employed doctors for the sake of the health of the health of its citizens (Burwell, 2015). To fund the hospitals and pay the doctors, it collects taxes from individuals such as Bill and Betty. The taxes may not be direct but may be indirect recovered through the purchase of goods and services. This model is apparent Bill's because he is facing a period of financial crisis as he is being faced with a home loan repayment and his daily expenditure rate is increasing because he has turned to playing pokies at the hotel joint thus cannot afford to pay for a private medical pr actitioner. Factors affecting health decisions and behavior According to the study, Bill is finding it hard to make sound health decisions regarding the conditions of health he is having. Firstly, Bill is overweight but he does not take precaution because he does not exercise adequately, therefore, contributing to his weight. Secondly, regarding his weight also, Bill does not eat healthily he is frequently seen eating takeaway food that is not friendly to his current state of health. It is evident that his intake of red wine has increased therefore his hypertension and obesity conditions are on the rise (Hammond, Keeney Raiffa, 2015). It is also apparent that in recent times, Bill is experiencing difficulties with his sight, his vision is slowly deteriorating however he does not take it seriously so as to seek medical care instead he goes to the local pharmacy and purchases cheap glasses to correct his eyesight (Valente, 2010). Bill's health has brought many problems to his family and also to his circle of friends. The unsound decisions he is making are as a result of his wife's reaction and treatment whenever he is at home. The social influences and inequalities that are surrounding him are a result of his decision making about his health. For instance, according to the study, he was diagnosed with hypertension five years ago, and his wife has consistently complained of how sickly he has become and is threatening to leave him (Brunson, 2013). To deal with the current situation of his marriage, he lies about his hypertension progress to the registered nurse to the extent of telling them that his now robust enough to work in the garden more often without a break. Also, regarding his overweight condition, he claims that he heard an advertisement on the television of a doctor who was offering weight loss programs and that he was going to enroll in the program (people US Department of Health and Human Services , 2010). Phsyco-physiological aspects According to the case study, Bill has portrayed about how he feels regarding his failing health condition. Bill is all worried about his health and fears that an increase in the decline of his health will result in being taken to a nursing home. The reaction is evidently shown when he told his next door neighbor that in the case of a further health deterioration condition, he would end up in one of the dog box homes (Orbell Verplanken, 2010). For instance, he expresses how he feels about going to the hospital and being given drugs through the use of this statement, "it's my life, and no one is going to tell me what to do those young quack doctors think they know it all and just wants to pump be with pills." The health condition of Bill is interfering with how he is feeling and perceiving things on the outside world (Martins, Ramalho Morin, 2010). The health status of Bill is causing a challenge in his marriage because his wife is threatening to leave him. His wife's behavior is the main reason for his stressful condition because he does not want to be left alone seeing that his children are far away from home dwellers. As a result of the treatment, he is facing from the wife Bill is unable to manage his health condition appropriately and additionally confronted with a challenge in controlling his stress (OConnor, OConnor, Shepherd, OCarroll, de Ridder, 2016). It is very likely for an individual to have the inability to face their challenges when they do not have family and friends support. In Bill's case, this is happening as he is turning to spending so much time playing pokies at the nearby hotel thus finding solace there hence This behavior is a stress management strategy because he feels less rejected and unwanted in the hotel rather than at home with Betty (Folkman, 2013). First, he is overweight and obese, but he regularly evades going see his GP as possible as he can and this can be taken as a behavioral denial regarding his weight. Also, another obvious behavior response about his weight is that he is making many corrupt lifestyle choices such as drinking excessive red wine and also he likes eating food that is not homemade ideally known as taking away food (Dixon, 2010). Thirdly, to respond to his stressful marriage condition, he has turned to find comfort in taking his time in playing pokies at the hotel. Evidently as shown by the study, Bill does not seek proper medical care for his eyes after noting that they are having problems however he goes to the nearest chemist and buys cheap glasses in the hope that they will help correct his condition (Oliver, 2014). According to the study, Bill visits the health center and tells the doctor that he is feeling better and just needed the prior prescription given to him then and that he could work a little bit more in the garden without a break (Greenberg, 2011). A response that had been triggered by his worry of if his health condition continued to be bad he would be sent to a nursing home by his wife. Regarding his weight, he did not take any other pills or prescription therefore to defend his refusal; he blamed his wife of always nagging him about weight loss whereas she was the cause because she was not a good cook hence. As a result, he turned to liking take away foods. It is unfortunate that he is choosing the wrong behavior responses to deal with his health problems hence cannot be in a position to recover as expected (Oliver, 2014). Prevention of illness and promotion of health Illness prevention is the act of averting the causes of a disease by practicing good lifestyle behaviors and sanitary conditions. In most case, disease prevention leads to increase in health promotion. For instance, if Bill in our case study is keen on watching and managing his weight, then it would be easier for him to deal with the health problems he is having. Bill eats take away food and drinks excessive red wine and while at it; he does not take an interest in exercising properly. Therefore he does not practice health promotion thus is unable to prevent an occurrence of other illnesses. It is likely that his eyesight problem is caused by his hypertension condition which cannot be managed even during medication because he is always making poor health conditions (Cecchini et al., 2010). If Bill is keen on checking his weight as a health promotion strategy, he would be in a position to know that he is obese and needs to exercise well. After the accomplishment of that health promoti on step, then chronic hypertension would be managed and avoid his vision problems hence illness prevention realized (Centers for Disease control and Prevention, 2010). After the observation of Bill's condition, I recommend a guidance and counseling program for him as an intervention strategy. Bill is not affected by his current health problem as much as he is affected by the behavior of his wife. Since he was found to be suffering from chronic hypertension, his marriage has been facing problems with his wife describing him as a "crabby old man" who complains about "everything." So as to help him deal with his health issue, then he should be guided and counseled on how to address his abusive wife (Bowler, Buyung-Ali, Knight, Pullin, 2010). Success in the counseling sessions will reduce him how he thinks and feels about himself hence improving on his behavioral response. Also, during the sessions, he would receive advice on the importance of leading a healthy life so as to avoid an increase in health problems that are straining his marriage. A positive impact from the information would improve the perception of Bill towards his health and therefore would likely change the way he handles himself (Janssen LeBlanc, 2010). Conclusion Health is an important issue in the society and the private dwelling of an individual. When an individuals health starts to be a problem, then the social circle of that individual is affected. For instance bill marriage is in a crisis as his wife is tired of the constant complains and therefore is threatening to leave him. Also, health affects ones private life and in the absence of an intervention they are unable to manage and handle their stress hence turning to negative behavior responses as seen in the case study. References Bruwell, S.M. (2015). Setting value-based payment goals-HHS efforts to improve US health care. Brunson, E. K. (2013). The impact of social networks on parents vaccination decisions. Pediatrics, ped-2012. Bowler, D. E., Buyung-Ali, L. M., Knight, T. M., Pullin, A. S. (2010). A systematic review of evidence for the added benefits to health of exposure to natural environments. BMC public health, 10(1), 456. Cecchini, M., Sassi, F., Lauer, J. A., Lee, Y. Y., Guadjardo-Barron, V., Chisholm, D. (2010). Tackling of unhealthy diets, physical inactivity and obesity: health effects and cost-effectiveness. The Lancet, 376(9754), 1775-1784 Centers for Disease Control and Prevention. (2010). Chronic disease prevention and health promotion. Dixon, J. B. (2010). The effect of obesity on health outcomes. Molecular and cellular endocrinology, 316(2), 104-108. Folkman, S. (2013). Stress: appraisal and coping (pp.1913-1915). Springer New York. Greenberg, J. S. (2011). Comprehensive stress management. McGraw-Hill Higher Education,. Hammond, J., Keeney, R., Raiffa, H. (2015). Smart choices: A practical guide to making better decisions. Harvard Business Review Press. Janssen, I., LeBlanc, A. G., (2010). Systematic review of the health benefits of physical activity and fitness in school-aged children and youth. International Journal of Behavioral nutrition and physical activity, 7(1), 40. Martins, A., Ramalho, N., Morin, E. (2010). A comprehensive meta-analysis of the relationship between emotional intelligence and health. Personality and individual differences, 49(6), 554-564. Orbell, S., Verplanken, B. (2010). The automatic component of habit as cue-contigent automacity. Health psychology, 29(4), 374. Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer. Routledge. OConnor, D., OConnor, R., Shepherd, L., OCarroll, R., de Ridder, D., (2016). Emotions and health. European Health Psychologist, 18(S), 297. People, H., US Department of Health and Human Services. (2010). Healthy people 20`10. Services USDoAaUSDoHaH, editor Washington, DC. Roberts, K. C., Shields, M., de Groh, M., Aziz, A., Gilbert, J.A. (2012). Overweight and obesity in children and adolescents: results from the Canadian Health Measures survey. Health rep, 23(3), 37-41. Valente, T. W. (2010). Social networks and health: Models, methods and applications. Oxford University Press.

The Birth

The Birth-Mark by Nathaniel Hawthorne Essay The Birth-Mark by Nathaniel Hawthorne BY Javifl 24 Jesus Freak Dougey Houser ENC 1102 26 November 2013 Research Paper on The Birth-Mark Nathaniel Hawthorne is one of the greatest short story writers of his time. His uniqueness in his writing makes him a talented writer. He never directly comes out and says exactly what he means, instead he incorporates different symbols, characters, and themes throughout his stories that the reader has to analyze and fgure out. In his short story, The Birth-Mark, he uses an intriguing plot and unique characterization in order to teach lessons about the imperfectability of humans by ooking at the power and misuse of science. The character, Aylmer who is a scientist, marries a gorgeous woman, Georgiana, who has a birthmark on her face. The story gives a detailed account of how Aylmer uses his scientific knowledge as power to rid Georgianas face of her birthmark. The plot of story emphasizes the misuse and power of science. The story describes a marriage that is completely isolated from society. We will write a custom essay on The Birth-Mark by Nathaniel Hawthorne specifically for you for only $16.38 $13.9/page Order now The character Aylmer has a love for science as well as love for his wife Georgiana. These two loves rival each other. During the time the story took place, love of science was very common. Many new discoveries were being made that frightened people, such as the discovery of electricity. Aylmer tried to withdraw himself from his scientific studies to prove that his love for his wife was much greater. However, Aylmer was not able to do that for long, and he somehow intertwined science with his wife. Aylmer cleanses himself of the marks of his laboratory only to resituate them on the body of Georgiana (Quinn). Hawthorne states in the story, his love for his young wife might prove the stronger of the two; but it could only be by intertwining itself with his love of science (Hawthorne 291). This means that Aylmer could never stay away from his scientific studies and instead he determined how he could Join his two loves together. Aylmer used the birthmark as a way to back into his scientific way of thinking again. The characterization of Georgiana is evident in the plot of the story and it shows her as an ideal woman whose life is sacrificed for the love of her husband Aylmer. Georgiana at first agrees to let her husband remove the birthmark in order to restore his peace and secure her sanity; however, she later awakens to the limits of existence and sees it as a fatal flaw (Rosenberg). Aylmer causes Georgiana to become self-conscious of her birthmark and causes her to hate it even more than he does. In actuality the birthmark is not demeaning to her face. Georgiana tells Aylmer about her birthmark and that it has been so often called a charm that I was simple enough to imagine it might be so (Hawthorne 291). This shows that Georgiana had never been dissatisfied with her birthmark until now when Aylmer mentions something about it. The birthmark is in the shape of a hand, and has been thought to be an imprint from the touch of a fairys hand. This emphasizes hat the birthmark was a blessing and not something that should corrupt her face. birthmark does corrupt her face. Now each time Georgiana looks in the mirror she cannot stand to look at herself, not even Aylmer now hated it so much as she (Hawthorne 299). Georgiana agrees to let her husband discover a mixture that will rid her face of the birthmark forever. Georgianas role in the story is how she unifies Aylmers love and his life, which causes her to become the central part of his existence. In this story, Georgiana can be viewed as having perfect spirituality and he acts as the inspiration behind Aylmer and his ambition to discover a way to correct her almost perfect physical appearance (Rosenberg). Both main characters, Aylmer and Georgiana, are ultra-sensitive. Examples of this in the story are that each time Aylmer looks at the birthmark on Georgianas face he shudders, and each time he shudders, Georgiana faints (Rosenberg). .uf1ec45e817507f296cb0b8738db08278 , .uf1ec45e817507f296cb0b8738db08278 .postImageUrl , .uf1ec45e817507f296cb0b8738db08278 .centered-text-area { min-height: 80px; position: relative; } .uf1ec45e817507f296cb0b8738db08278 , .uf1ec45e817507f296cb0b8738db08278:hover , .uf1ec45e817507f296cb0b8738db08278:visited , .uf1ec45e817507f296cb0b8738db08278:active { border:0!important; } .uf1ec45e817507f296cb0b8738db08278 .clearfix:after { content: ""; display: table; clear: both; } .uf1ec45e817507f296cb0b8738db08278 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf1ec45e817507f296cb0b8738db08278:active , .uf1ec45e817507f296cb0b8738db08278:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf1ec45e817507f296cb0b8738db08278 .centered-text-area { width: 100%; position: relative ; } .uf1ec45e817507f296cb0b8738db08278 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf1ec45e817507f296cb0b8738db08278 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf1ec45e817507f296cb0b8738db08278 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf1ec45e817507f296cb0b8738db08278:hover .ctaButton { background-color: #34495E!important; } .uf1ec45e817507f296cb0b8738db08278 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf1ec45e817507f296cb0b8738db08278 .uf1ec45e817507f296cb0b8738db08278-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf1ec45e817507f296cb0b8738db08278:after { content: ""; display: block; clear: both; } READ: Drug Abuse EssayThe character of Aylmer is one that loves science. He keeps detailed records of every experiment he has ever performed. While Georgiana waits for Aylmer to discover the mixture that will get rid of her birthmark, he reads through his experiments and discovers that most were failures. However, she continues to completely trust her husband with whatever method he comes up with to better her face. Georgiana tells Aylmer, l shall quaff whatever draught you bring me; but it will be on the same principle that would induce me to take a dose of poison if offered by your hand (Hawthorne 299). In other words, Georgiana completely submits herself to her husband. In the story, Hawthorne uses foreshadowing throughout his plot. Aylmer has a dream one night that connects Georgianas birthmark to her heart. This dream foreshadows the tragedy that is soon to come. Aylmer took his scientific power to the extreme, and ended up removing Georgianas face of the birthmark but killing her in the process. Aylmers scientific experiment on Georgiana proves to be a climax of a lengthy line of failures in his scientific career (Baldessarini). Aylmer can be viewed as the villain of the story, because he is the reason for Georgianas death. His sin comes from his inability to accept Georgianas tiny imperfection. However, Georgiana was able to forgive him so some believe that Aylmer should not be regarded as a villain. As stated by Napier, the greatest proof of his sincerity in this attitude is the fact that Georgiana never recoils from him or his experiment; indeed she forgives him the harm he has done her because it was done nobly and with so high and pure a feeling (Napier). By reviewing Georgianas remarks, we should pardon him from guilt and clear him of villainous intention (Napier). Ross Baldessarini is able to summarize Aylmers intention in her article, she states: While humanity may intuit perfections that transcend existence, humanity must shape its aspirations in terms of the decreed conditions of existence, which is unalterably imperfect. Disregard of the decree, then, leads to deserved loss (Baldessarini). This quote tells how Aylmer feels that he must make everything perfect. He cannot accept imperfections, even though they are necessary to mortality. The characterization and plot of The Birthmark both work together in order to show how the misuse of science and power teaches a lesson about the imperfectability of humans. Aylmer is a prime example of taking his scientific power to the extreme, and ends up killing his already gorgeous wife because of a tiny imperfection on her face. The plot of the story is based on the characterization of both Aylmer and Georgiana, where Aylmer is in love with science herself to her husband. Ultimately, this story demonstrates how Alymer took science to the extreme and destroyed nature by the death of his wife. His ambition for science somehow turned into obsession causing him to ultimately fail. Work Cited Hawthorne, Nathaniel. The Birthmark. The Norton Introduction to Literature. 1 lth edition Kelly J. Mays New York. Norton, 2011. 290-301. Print. Napier, Elizabeth R. Aylmer as Scheidekunstler: The Pattern of Union and Separation in Hawthornes The Birthmark. . South Atlantic Bulletin 41. 4 (Nov. 1976): 32-35. Rpt. in Short Story Criticism. Ed. Rachelle Mucha and Thomas J. Schoenberg. Vol. 89. Detroit: Gale, 2006. Literature Resource Center. Web. 7 Nov. 2013. Quinn, James, and Ross Baldessarini. The Birth-Mark: A Deathmark. Hartford Studies in Literature 13. 2 (1981): 91-98. Rpt. in Short Story Criticism. Ed. Rachelle Mucha and Thomas J. Schoenberg. Vol. 89. Detroit: Gale, 2006. Literature Resource center. web. 7 NOV. 2013. Rosenberg, Liz. The Best That Earth Could Offer: The Birth-Mark, A Newlyweds Story. Studies in Short Fiction 30. 2 (Spring 1993): 145-151. Rpt. in Short Story Criticism. Ed. Rachelle Mucha and Thomas J. Schoenberg. Vol. 89. Detroit: Gale, 2006. Literature Resource Center. Web. 18 Nov. 2013.