External Environmental Factors - 11626 Words

International Journal of Hospitality Management 31 (2012) 119–129 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman Total quality management, market orientation and hotel performance: The moderating effects of external environmental factors Cheng-Hua Wang a , Kuan-Yu Chen b , Shiu-Chun Chen a,âˆâ€" a b Graduate School of Business and Operations Management, Chang Jung Christian University, Taiwan, ROC Department of Recreation Sport and Health Promotion, National Pingtung University of Science and Technology, Taiwan, ROC a r t i c l e i n f o a b s t r a c t With the market competition of hotel industry being heated, it is critical†¦show more content†¦Additionally, the hotel industry suffers a lack of information regarding TQM or barriers to developing market orientation (Gray et al., 2000; Harris and Watkins, 1998; Lazari and Kanellopoulos, 2007); few studies have addressed this lack of information or the existence of such barriers in the Taiwanese hotel industry. In the competitive market environment, quality is considered the basic consuming condition. Hotels seeking to improve their performance cannot simply rely on quality, but must also design inducements to attract customers. Longo and Cox (1997) and Youssef et al. (1996) addressed the IPO (Input-Processing-Output) model of TQM, which displays the relationships between the TQM system and participants. This model deï ¬ nes input to enlarge the process and involve both internal and external environments. Process improvement and products are designed to focus on present 0278-4319/$ – see front matter. Crown Copyright  © 2011 Published by Elsevier Ltd. All rights reserved. doi:10.1016/j.ijhm.2011.03.013 120 C.-H. Wang et al. / International Journal of Hospitality Management 31 (2012) 119–129 and future customer needs. Output describes the way in which participant quality is enhanced to ensure proï ¬ tability and custom satisfaction. To gain competence of hotels faster thanShow MoreRelatedStrategic And External Environmental Factors2831 Words   |  12 Pagesmapped with an internal and external analysis has follows A] DISCUSS HOW INTERNAL AND EXTERNAL ENVIRONMENTAL FACTORS HAVE LED TO INNOVATION IN THE ORGANISATION SKYChef was an innovative and creative arm of Lufthansa airlines. The success of the catering led to the top management thinking of spinning it has a separate entity void of the competition between airlines has a class in itself. The biggest challenged posed is the internal and external environment factor and its adaptation. InnovationsRead MoreEnvironmental Background Of Ge s External Environmental Factors1047 Words   |  5 Pages2. Environmental background 2.1 External environmental factors GE’s external environmental factors basically includes raw materials, industry, financial and human resource, market, technology, and environmental as well as socio-cultural factors. GE as a vast consists of different segments and each of this segments are in different industrial sectors. Thus, each of this sectors face different external factors and furthermore, environmental uncertainty is not consistent. Natural Physical EnvironmentRead MoreCoca Cola External Environmental Factors Essay1015 Words   |  5 PagesExternal Environmental Forces During the strategic marketing management process, there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola, there are external forcesRead MoreInternal And External Environmental Factors Of Operations Management1522 Words   |  7 PagesIntel’s operations strategies are comprised of both internal and external environmental factors. Externally, Intel’s operations managers must choose â€Å"Cost-optimal distances from target markets, suppliers and resources† (Lombardo 2017). Intel’s operations managers must also consider its entire supply chain when creating operations strategies. Intel’s â€Å"supply chain is automated to maximize efficiency. For example, the company has computer systems and databases for monitoring and determining areas thatRead MoreExternal And Internal Environmental Factors Of Mayo Clinic2381 Words   |  10 Pages Lecturer’s name: | XONDOW â€Æ' Abstract: The purpose of this paper is to analyze the External and Internal environmental factors of Mayo Clinic (MC). The paper will highlight the factors in external environment which affects the strategic position and operations of the Mayo Clinic. Along with that the report will also highlights the internal environmental analysis specific to the firm. There would be core competencies resented at last in comparison to the competitors of Mayo Clinic and also someRead MoreExternal Macro Environmental Factors of the Starbucks Brand1067 Words   |  5 PagesAleishia Wiley 07/11/2011 Marketing Fundamentals External Macro Environmental Factors of the Starbucks Brand It’s been 40 years since Starbucks was founded in 1971, and a lot has changed since they first opened their doors as a small store front is Seattle’s Pikes Place Market. Their headquarters is still based out of Seattle where they got their start but Starbucks has built a brand that is recognized throughout 50 countries across the globe. Despite small changes over the years the SirenRead MorePhilips versus Matsushita: Individual Case1200 Words   |  5 Pagesmajor competitors in the consumer electronic industry, followed different strategies to overcome different environmental factors over the century. Philips focused mainly on responsive national organizations with multi domestic strategy, while Matsushita focused on centralized and efficient operation through global strategy. However, not all implemented strategy was successful. Environmental Factor: Postwar Philips Postwar environment caused Philips to build organization on the strengths of the nationalRead MoreThe Socio Cultural Measurements Of Environment812 Words   |  4 Pagescharacters the public in which the firm works or to say macro environment. Demography is one of numerous variables that plays significant role to impact capacity of organization to run business to function within society along maintaining socio-cultural factor. Demography is the investigation of human populaces in terms of size, density, location, age, gender, race, occupation and different measurements. Changes in the world demographic environment have major implication for business. The total populationRead MoreExecutive Summary : Fletcher Building Essay3166 Words   |  13 Pagesthe critical mass to benefit from economies of scale, further invest in people capabilities, and deploy greater resources in product innovation and customer service. The fletcher company will build 191 new houses in Christchurch. TASK 1 Q1: Ans. External situation analysis: Market The main consideration of the fletcher building company is to take big projects like hospitals, universities’ building, business buildings, bridges etc. it will help them to connect with more big projects and theyRead MoreExecutive Summary : Fletcher Building Company Essay3510 Words   |  15 Pagesthe critical mass to benefit from economies of scale, further invest in people capabilities, and deploy greater resources in product innovation and customer service. The fletcher company will build 191 new houses in Christchurch. TASK 1 Q1: Ans. External situation analysis: Market The main consideration of the fletcher building company is to take big projects like hospitals, universities’ building, business buildings, bridges etc. it will help them to connect with more big projects and they