Marketing Mix for a Clothing Store - 841 Words

Marketing Mix PRODUCT As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique. ï  ¬ First, because the trend of ENVIRONMENTAL PROTECTION develops very fast, we want to encourage our designers to consider using green dressing materials or put some elements of eco-awareness in their creations. At the same time, we are going to use Environmental protection shopping bag in our business and use green materials to decorate our store. ï  ¬ Second, the elements of FASHION are the main selling point for us. We are going to collect some latest designed creations from local designers in Vancouver or European cities. However, we know there are not†¦show more content†¦Ã¯  ¬ For the customized products: we need to calculate the total amount of cost of ordering, production and delivery. We estimate the price of these products should be twice higher than our usual products. (I just guess this price thing, you guys decide it†¦.) PROMOTION Because our main selling point is â€Å"local†, so our promotion strategy should focus on local market. ï  ¬ We want to promote our store through local newspaper but the space of our advertisement in newspaper should not be too big. Consider of the cost of advertisement and the segment of market we pick, we need a moderate size but cool advertisement to match up to our store. ï  ¬ We also want to exhibit our products or the latest fashion design to the local markets. So, we want to hold a launch party to exhibit these designs softly to potential customers. Not only when the store is opening, but we want to hold this kind of party seasonal. We can also invite the designers and VIP customers come to our party to communicate with each other. We think these parties can increase the brand loyalty and increase the times of exposure. ï  ¬ We also want to sponsor local match of fashion design when we have enough capitals. It is a good way to advertise our brand and make a good relationship with potential talent designers. PEOPLE Our target segment of clothing market is the people around 25-40 years old and have a higher than moderate incomeShow MoreRelatedAF Marketing Strategy1704 Words   |  7 PagesXiao Shen Dr. Linden Dalecki Basic Marketing Due: 2011/4/22 Marketing Mix Paper---Abercrombie amp; Fitch Abercrombie amp; Fitch is an American retail clothing chain store established in 1892. Currently, Abercrombie amp; Fitch are primarily in US, but also in Canada where retail stores are located. It sells men’s and women’s jeans, tees, tank tops, outerwear, sweatshirts, accessories, etc. Abercrombie amp; Fitch’s main target market is male and female teens and collegiate demographic who leanRead MoreBusiness Segmentation and Market Targeting1563 Words   |  6 Pagesto identify which market segments it can serve effectively. 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